Landing Page Conversion Checklist: 15 Points That Matter

In shortIn five seconds a visitor should know what you offer, who it’s for and what to do next. If they can’t, no amount of ad spend will fix the page.

Above the fold

1. Headline states the outcome, not your company name.
2. Sub-headline says who it’s for and how it works.
3. One primary call to action, visible without scrolling.
4. A real image of the product, result or person — not generic stock.

The offer

1. Price or starting price is visible, or the next step says what happens (“Free 15-minute call”).
2. Benefits come before features.
3. The main objection is answered on the page (cost, time, risk).

Proof

1. Reviews or testimonials with names and photos where possible.
2. Credentials, certificates or logos of clients.
3. Specific numbers (“500+ websites built”) rather than vague claims.

Friction

1. Forms ask only for what you need now. Each extra field costs leads.
2. WhatsApp or click-to-call for visitors who prefer chatting.
3. Loads in under 3 seconds on mobile — see Core Web Vitals quick wins.

Follow-through

1. Thank-you page tells people what happens next.
2. Conversions are tracked as GA4 events so you can measure changes.

Next, read about the trust signals that increase conversions.

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