9 Trust Signals That Increase Website Conversions

In shortShow real people, real reviews, clear prices and easy ways to contact you. Trust is built from many small details, and missing ones are noticed.

1. Reviews with names. Pull them from Google, Facebook or your platform. Specific beats generic: “Delivered my audit a day early” beats “Great service!”.
2. Real photos. Your face, your team, your workspace. Stock photos feel anonymous.
3. Clear pricing. Even a starting price builds confidence. Hidden prices make people assume “expensive”.
4. Visible contact options. Email, phone and WhatsApp in the header or footer. A floating WhatsApp button often lifts enquiries on mobile.
5. Credentials. Certificates, memberships, education. Link to a dedicated page so visitors can verify.
6. Guarantees and policies. A short, readable payment and refund policy removes risk.
7. Payment options they know. Listing methods like Wise, Payoneer or bank transfer reassures international clients.
8. A working, secure site. HTTPS, no broken links, no “under construction” pages. Small errors signal neglect — see common WordPress errors.
9. Fresh content. A blog updated last month shows the business is active.

Where to place them

Put a short version near every call to action: a star rating under the button, payment logos near the price, a reply-time promise next to the contact form.

Use the landing page checklist to review the rest of the page.

My conversion audit checks which trust signals you’re missing and where adding them will matter most.