WooCommerce SEO Checklist for Product and Category Pages

In shortCategory pages win most e-commerce traffic. Give each one a clear keyword target and a short unique intro, then make every product page unique, fast and marked up with product schema.

Category pages

1. One target keyword per category: “women’s leather sandals”, not “Collection 3”.
2. A 60–150 word unique intro above or below the products.
3. Clear H1 matching the search term.
4. Links to related categories and buying guides.

Product pages

1. Descriptive titles: brand + product + key attribute.
2. Unique descriptions. Copying the manufacturer’s text puts you in competition with every other store using it.
3. Answer real questions: size, material, delivery, returns.
4. Compressed images with descriptive file names and alt text.
5. Product schema with price, availability and reviews — WooCommerce adds basic schema; check it in Google’s Rich Results Test.

Store-wide

1. Control filter URLs — see faceted navigation and duplicate content.
2. Keep out-of-stock products live if they return; redirect discontinued ones to the closest alternative.
3. Fix checkout and speed problems — Google ranks pages, but customers buy on the whole store.

Bonus: free product listings

Connect Google Merchant Center to show products in the Shopping tab for free. A clean product feed and correct schema are the foundation.

If traffic is fine but sales aren’t, read why stores get traffic but no sales.

My e-commerce SEO audit covers all of this plus a 90-day growth roadmap, for WooCommerce, Shopify and more.